Retail Consumer Behaviour and Customer Care - Free Essay Example

Sample details Pages: 7 Words: 2153 Downloads: 1 Date added: 2017/06/26 Category Business Essay Type Narrative essay Level High school Did you like this example? Retail Consumer Behavior and Customer Care Question number. 1. Ans:- Consumer behavior is the study of individual, groups or organization and the processes they use to select, secure and dispose of products, services, experiences or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Don’t waste time! Our writers will create an original "Retail Consumer Behaviour and Customer Care" essay for you Create order consumer behavior can have for your retail business are: Despite the significant increase in consumers environmental awareness many of them have not taken their concerns into consideration in their actual consumption choices and behavior. This can be consumers selfishness which they don’t want to give up or change the way they live or associated cost and taxes. There is discrepancies between what behavior consumers think is socially and environmentally sustainable and what behavior actually is. Like many people in U.S. limit their use of spray cans as they want to minimize their contribution to the impact on the ozone layer. Their behavior is not environmentally significant because the substance that affect the ozone layer have already been banned in the U.S. long ago. Question number: 2 Consumer behaviour is a vital part for every business. Every business needs to understand the consumer behaviour if any business wants to excel or expands their business the reason be hind these as follow The consumers are the ultimate users who are going to rejoice the product and services. They are able to servive in the market. It is important to understand consumer behavior because the market has become diversified and the possibilities are myriad and consumers are having multiple options. So to have edge over competitors it is important to understand consumer behavior. The utility of the consumers can be satisfied only if they are choosing the right product and it is the responsibility of business to help them choosing the right product only then they will visit them. This is the only way they the consumer will be obliged and visit that business again. Question number :3 Consumer behavior concept in no1 shoe shop is a limited extent in light of the fact that retail execution includes administration and remarkable offerings, it is tricky to keep up magnificence about whether. It is so natural it is not possible see the offering decrease or get to be fluffy. The fruitful new retail ideas are quite often joined by exceptionally solid society and values that give vitality and course in the early years and backing the vision and its execution as the business develops. The customer perception is that they reed best of the services and they want the product by which they will be benefited. On the other hand retailer make them familiar with the product and services they have .they help customers in selecting the best products The key influence of customer behavior is that they have given more attention and they are treated in a way. Every retailer tries to understand customers’ needs. There are many reason of change in customers behavior this happens only because of changes in consumers taste preferences and likings. Most of the time this thing mainly cause due to age factor Question number :4 Marketers in no1 shoes company surroundings are displayed with the specific test of bypassing clashed informing, over-immersion of advertising activities, and buyer wavering and watched conduct to accomplish their goals of improving long haul brand reliability and empowering item buys. The motto of every establishment is to provide best of service to their customers. For that they provide different schemes and offers to grab the interest of the customers. The role of government is immense in ensuring that no consumers can be deceived. And they get right thing which they are striving for. They have made certain grievance committees for that and consumer court also there. Every organisation is well aware of their rights. They pursue whose things which they are legally bound to do. So that they can excel in their business The electronic environment has transformed everyone’s life as we gat to know the information on our mobile phones and in internet.the electronic media is disseminate information which provided to be a beneficial for us. Question No.5 Ans:- Consumers purchasing patterns obviously differs because of different locality. Same is with our selected business of shoe store named as Number One Shoes where we recently visited in Auckland CBD. Some times there is much more difference and sometimes a lil bit. Like in small town retail shops consumers are less aware of fashion and they often buy what their family trend is or influenced by culture those type of consumer don’t follow the market trends and even don’t bother for market strategy even brands. As in Shopping malls people have so many choices so chances of entertaining regular customer is a bit low as consumer have many options and they have also try to attract them by giving offers buy three get one free e.t.c. As per our recent visit to Number One Shoes 21 Elliot street AUCKLAND CBD. According to manager ANETA PAGE, Customer these days are unlike restricted as they were in 60’s. and has become price conscious more that quality conscious. 60-70 % consumer want to use not brands like Adidas, Nike but want something look like and often ask for discounts which Number One shoes is unable to provide them. As language for shopping has been changed in this era like Amazon. Facebook, E-bay, which also hampering their business more over online sites which doesn’t include GST as well. Question No. 6 Ans: There are several ramification connected with this research and this analysis of various academic view points inside this field. First and foremost there is psychological connection in the middle of purchase and loyalty. Where cognitive interpretation of marketing may have influence on purchasing behavior over long term. Exploratory consumption may result from proper stimulation and more dynamic brand messaging early in the buying shoes. It is this disguise of expectation which ultimately allows marketers to attract a larger base of consumers, Even in market place where there are various substitute products. In order to identify the best fit communication strategy, marketers are oftentimes forced to rely on trial and error or unsupported market research. By modelling particular behavior patterns, however, associated with exploratory buying, these firms and individuals may be able to predict consumer responses to more dynamic marketing campaigns. From rewards programs to creative branding to niche marketing, the ability to communicate to consumers, according to their personal preferences and their understandings of natural and outward items esteem is important and can support an items business sector extension over the long term. This research has demonstrated thet consumer behavior and marketing are undeniably linked, and through the understanding of the former, the latter may be more appropriately defined. 7.(A) Fundamentals value of learning: In number one shoe shop shopper conducts investigation of people , gatherings, or associations and the courses of action they use to choose, secure, and discard items, administrations, encounters, or thoughts to fulfil needs and the effects that these procedures have on the purchaser and society. It mixes components from brain research, human science, social humanities, showcasing and matters of trade and profit. It endeavours to comprehend the choice making courses of action of purchasers, both independently and in gatherings, for example, how feelings influence purchasing conduct. It considers qualities of individual purchasers, for example, demographics and behavioural variables trying to comprehend individuals needs. It additionally tries to survey impacts on the customer from gatherings, for example, family, companions, reference gatherings, and society when all is said in done. Importance of learning: Consumer is the most important person. The business revolves around the consumer So, while operating as a firm, it is essential for the firm to gain the good understanding of its target market. On the off chance that we learn customer conduct the needs and needs of the Customers will be satisfied. The Study of shopper conduct helps us; †¢ To plan the ideal item or administration for clients. †¢ To figure out where the item or Service ought to be accessible that would simple for the clients to purchase. †¢ To figure out what cost will the clients surrender buying item or administration? †¢ To figure out which strategy for Promotion would be best for getting the clients to purchase an item. †¢ It helps in changing the conduct of the purchasers. †¢ To enhance execution of the association. †¢ To attain the authority. Learning influences the relationship between consumer behavior and marketing activity: Marketing activities plays various crucial role in disseminating the schemes and offers.so by this the customers are going to be benefited.it will become a learning for them. More over customers are obliged if they are treated in a better way (B) Memory: Memory plays integral role in consumer behavior. Because memory is having a relation with learning both are interconnected with each other. For Example-: If a customer visited shoe showroom and he/she is not treated properly over there and the customer is not obliged. In that case he/she will be having a bitter experience. This will become learning him/her and because of this learning he/she will vow to our self that he/she will not visit the showroom again and this will be his/her perception. Memories evolve, change and develop overtime: Memories do change with the passage of time. The reason behind this with the passage of time one’s taste, preferences and likings keeps on changing. Likewise, in childhood children love to wear sandals which makes lovely noise or sound but one’s they become younger they show more interest in wearing shoes. For an instance, young people love to wear shoes but one’s they become older they seek for that product which they find comfortable to wear it may be a shoes or a sandal or slippers. Memory monitoring Monitoring of memory can be done easily by assessing the customer. By doing so the retail assistant can get to know about the intention, manifesto and what the customer is thinking and what the customer is looking for. These all things can be judged by monitoring the customer. Only then the retail assistant can interpret what the customer are looking for. And then retail assistant can help the customer to choose the right product which the customer is willing to purchase. (C) Perception: Consumers always have an idea that how much they are going to spent. At first they take glimpse of the showroom they look for the product what actually they are looking for likewise if customer wants to have a formal shoes then he will decide whether he will go for a without laces or with laces shoes. Then he will have a chat with the sales assistant and the customer will tell him about the size and shape of the shoes what they are looking for. Spending Power-: It totally depends upon the con sumer that how much they are willing to spend. If they seek for good quality product then definitely they will spend more. It also depends upon the usage of the product and budget of the customers. Retailer’s response-: Retailers always tries to find out the demand of customers and give them the best of services. Once they get to know the demands and needs of the customer then they should come up with alternative solution. So that they can help their customers to get rid of the problem they are indulged into. The sales assistant will suggest the best option to the customer. By which the customer will be benefited. (D)Motivation is the driving force with in individuals that impels them to action. In order to bring the study of noncontious motivation in to the consumer realm. The type of consumer motivations that are considered needs to be expanded. The motivation to engage in effortful consideration of judgement seems to be the dominant kind of goal came to know after su rvey in Number One Shoes Shop. To deliberately make choices about which product to buy, people have things they need to get done and pressing concerns on their mind. As We want others to like us and to want to be with. The importance of including these various motivation in this research is that the mix particular goal in place changes everything. Subliminal advertising or influence attempts more generally have a controversial and checkered past. Today most people remain concerned about possibility of being influenced by subliminal messages in advertisement of shoes. Almost all external, environmental influences on customer behavior involve stimuli and messages that are in plain view, yet customer do not realize that the influence is taking place As per survey at Number One shoes I would like to conclude that the benefits of consumer research for the individual in society would be greatly multiplied if company advertise and manufacture directly and explicitly targeted the cust omer motives and needs.

Analysis of the Text «the Man of Destiny» by George...

George Bernard Shaw (1856-1950), a prominent playwright, was born of an impoverish middle-class family in Dublin where he attended a college. In 1876 he started working as a journalist in London. He become a socialist in 1882 and in 1884 joined the Fabian Society, an organization of petty bourgeois intellectuals. In 1887 G. B. Shaw took up writing plays, in which he criticized the vices of bourgeois society. Bernard Shaw is famous for his brilliant dialogues, full of witty paradoxes and often bitterly satirical. He was a friend of the Soviet Union which he visit in 1931. The Man of Destiny is an 1897 play by George Bernard Shaw. It was published as a part of Plays Pleasant, which also included Arms and the Man, Candida and You Never Can†¦show more content†¦She was very feminine, but by no means weak. » Also through indirect method – and remarks – author shows her character. He depicts her as very calm and obedient, but tricky person. She speaks â€Å"humbly †, â€Å"nods placidly†, â€Å"innocently turns her face†, â€Å"meets Napoleon’s angry searching gaze with tranquil indifference†, at the same time she bitter-sweetly tickles the ear in order to return the letters. Knowingly the author uses reminiscential metaphor to show her character deeply: NAPOLEON: Dalila! Dalila, you have been trying your tricks on me! Napoleon is shown by Bernard Shaw as ambitious, rude and coarse person, also as a practical business-like man who makes his career at the cost of human lives. Author uses different adjectives and epithets to characterize him. For instance, â€Å"bluntly†, â€Å"haughtily†, â€Å"menacingly†, â€Å"savagely†, â€Å"with coarse familiarity†, â€Å"in a stealthy coldly furious whisper† and so on. To show Napoleon’s power, authority author uses syntactical parallelism: LADY: Only that you believe in yourself. You can fight and conquer for yourself and for nobody else. You are not afraid of your own destiny. You teach us what we all might be if we had the will and courage. Also he uses imperative mood in his replies to show his power and social position. NAPOLEON: My despatches: come! Quick, I tell you! With a help of few lines we can know

Use Of Artificial Intelligence For Marketing And Branding...

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Le Cid (French) Essay Example For Students

Le Cid (French) Essay (french essay on the book entitles Le Cid) Le CidLe Cid tait loeuvre qui renda Corneilleun des meilleurs crivains de lhistoire de la littrature franaise. Ses pices ont t crites sous linfluence du Baroque et du Classicisme. Corneille, Racine et Molire ont ports un grand lment de raffinement avec leur oeuvres remarquables. Ses hommes commencrent une rvolution pour le thtre. Les pices de Corneille taient souvent svrement critiques. Les critiques rclamaient que Corneille mettait en scne des tres exceptionnels et quil provoquait des intrigues compliques partir de situations invraisemblables. Corneille, aussi ne suivait pas le processus traditionnel pour crire une pice, car il faisait les personnages agir selon la raison et non par limpulsion. Les personnages rflchissait avant de prendre leurs dcisions. Corneille croyait que les grands sujets importants devaient tre au-del du vraisemblable et il dit aussi . (Corneille lui mme) Corneille cra toujours des situations dans laquelle les personnages devaient prendre des dcisions importante soit entre la vie ou la mort. Ces dcision portait toujours le risque de mauvaise rpercussions. Ceci est appel le conflit cornlien. Le conflit cornlien consistait dans le Cid consistait dune dcision entre lamour et le devoir/lhonneur. Aprs la premire mise-en scne du Cid, il y avait plusieurs critiques. Lune delle venait des Espagnols, ils accusaient Corneille du plagiat dune pice crite par un crivain espagnol clbre. Corneille avoua quil avait raison, mais il affirma quil lavait seulement fait parce quil car il avait une grande admiration pour la pice. Une autre critique qui portait sur llment de temps que droula laction de la pice. Il est trs dure croire que tout les vnements dans Le Cid aurait put prendre place en vingt-quatre heure. Le conflit que les personnages affrontent dans le Cid est le combat psychologique et moral intrieur. Le Cid est une pice trs tragique car les personnages sont violes de leur bienfaisances. Les personnages font faces des conflits lugubres. Le choix que les personnages avaient taient de choisir entre lamour ou lhonneur. Au 17e sicle, les gens nobles devaient toujours agir pour garder lhonneur de leur famille. Ctait lacte primordial de lpoque qui permettait dassurer la continuit du nom de la famille. Le personnage principale, aussi le plus intrigant tait celui de Don Rodrigue. Il tait le fils du clbre Don Digue, un honorable soldat qui a gagn plusieurs guerre au nom de son pays de lEspagne. Il tait un homme trs respect. Durant le droulement de lhistoire, il sest fait assign comme gouverneur du prince. Don Goms le pre de Chimne, naimait pas la promotion que Don Digue a reu et pensait que ctait lui qui la mritait. Donc il a insult Don Digue et la provoqu en duel. Savant que son pre ne pou vait pas se dfendre, Rodrigue sest donn la tche de venger son pre. Mais Rodrigue, ne savait que faire car Chimne son amante tait la fille de Don Goms. Il faisait face de problmes obstacles immense pour tablir leur bien-tre. Le Cid contient plusieurs conflit cornlien dans lequel chaque personnage est forc a prendre des dcisions trs complexe. Les choix consistent de les sentiments ou le devoir et lhonneur. Ceux-ci sont les thmes dominant dans la pice. Dans la priode du 17e sicle, la moral tait dtre loyal sa famille et la dfendre. Laspect de lamour venait toujours en deuxime place du devoir et lhonneur. Ses lments ont dgnrerinfluencer toutes les dcisions dans la pice. Les victimes du conflit cornlien tait Rodrigue, Chimne, Linfante, Don Fernand et Don Sanche. Les personnages faisaient aussi face au combat psychologique et moral. Les personnages avaient la difficult russir se combat, car dans le 17e sicle, lamour tait toujours mit en deuxime place du devoir. Rodrigue tait des premiers faire face a un combat psychologique. Son pre a t provoqu en duel par Don Goms. cause que son pre ne pouvait se dfendre, Rodrigue tant loyal sa famille voulait dfendre lhonneur de son pre. Mais pour dfendre lhonneur de son pre il faillait tuer le pre de la fille quil aimait. Il avait un gros dilemme, il ne voulait pas prendre le risque de perdre la femme quil aimait tant. Mais son pre ne lui laissait pas grand choix. Il lui dit (Acte 1, scne V, vers 288-289) Cette citation dmontre comment son pre voulait quil venge la valeur familiale, mais cette citation aussi une vritable insulte envers Rodrigue. Il a ragit en violence et provoqua le duel avec Don Goms et le tua. Une autre chose qui poussa Rodrigue tuer est quil ne voulait pas apparatre comme un lche dans les yeux de Chimne. Cet intrigue a vraiment boulevers Don Rodrigue, mais il fait ce quil tait command de faire, son devoir. Il ne regretta pas son acte, mais il se sentait mal face la perte que Chimne vc u. Il tait grandement confus par rapport son acte violent. Rodrigue sest ensuite offert la vie Chimne, car il a pris la vie de son pre. Il est un homme trs honorable, en offrant sa vie il dmontre comment ses sentiments tait lgitimes. Ceci est un des premiers gestes qui dmontre lamour vritable de ce couple. Aprs la mort de Don Goms, Don Sanche un amant secret sest offrit Chimne pour venger la mort de son pre contre Rodrigue. Chimne a refuser loffre de Don Sanche. Mais Don Fernand, ayant prit le rle du pre de Chimne accepta et a dsign quun duel entre Don Sanche et Don Rodrigue. Le gagnant avait le droit de prendre Chimne en mariage. Don Rodrigue tait le favorable gagner le duel car il tait le meilleur combattant et a aussi vaincu contre les mores qui ont attaque lEspagne. Rodrigue a gagn le duel, mais tant honorable, il a laiss la vie de Don Sanche. Don Rodrigue tait toujours en combat psychologique, mais il a surmont tous les obstacles sans caus trop de mal aux gens autour de lui. Il tait certainement le hros vritable de la pice.Le hros cornlien. El Nino EssayLinfante est une amoureuse du dans le Cid. Elle aimait Don Rodrigue avec tout son coeur. Au dbut de la pice LInfante voulait tre incluse dans la vie de Don Rodrigue, mais tant noble, elle ne le pouvait pas car il ne faisait pas parti du mme niveau social. Selon la tradition, les nobles ne pouvaient se marier avec des gens autres que des nobles. Ceci tait une perfidie pour LInfante. Ceci lui a caus beaucoup de souffrance, mais ctait son chemin quelle devait prendre. Cet citation dmontre parfaitment comment lamour pour Rodrigue tait impitoyable . (Acte 5, scne 2, vers 143-144) Dans cet citation LInfante dit Chimne quelle vient laccompagner avec ces douleurs. ce point dans la pice Chimne et LInfante partage leur mal pour lamour de Rodrigue. Nous pouvons constater que leur sentiments tait cras. Durant le droulement de la pice LInfante essaya de convaincre et persuader Chimne de tomber en amour avec Rodrigue, mais elle gaspillait son temps parce que Chimne aimait dj Rodrigu e. Le rle de lInfante est un question trs intressante. Nous devons croire que cette pice naurait pas t vraiment chang sans la prsence de Chimne. Ses actions nont pas vraiment fait quelque chose qui a chang le droulement de la pice. Le fait quelle a essayer de convaincre Chimne daimer Rodrigue navait aucune impacte quelqonque sur la procdure. On suppose que sa prsence tait surtout pour dcrire la femme du 17e sicle et pour dmontrer la diffrence de les classe sociales. En conclusion, les personnages dans le Cid on tous eu une vie vraiment bouleversante. Ils ont tous fait face des situations qui demandait un psychologique capable de survivre un taux de stress trs lev. Premirement, Rodrigue a vraiment fait de bonne dcision par rapport lhonneur et le devoir. Ces dcisions ne lui ont pas affect grandement car il a finit par avoir ce quil voulait.Chimne. Il a remplit la meilleur descritions dun hros Cornlien. Or, Chimne a vcu un temp trs douloureux avec la mort de son pre, mais elle aussi a trouver une faon de sen sortir sans avoir souffert trop de mal. La dcision de laisser Don Rodrigue laurait dtruit encore plus. Chimne a vcu de mme situtation que Rodrigue, mais les consquences ntait pas parallle. Elle a perdu un bien-aim. Mais le fait quelle a quand mme pouser le meurtrier de son pre est quelque chose remarquable au main de lamour. Don Fernand, lui a jou un rle trs intressant. Il avait la vie de Rodrigue dans ces mains, et il le laissa vivre pour faire contente sa Chimne. Il a aussi laiss la vie de Don Rodrigue car il ne voulait pas perdre un autre bon guerrier. Mais le fait plus convainquant quil a vaincu son combat morale est quil a fait tout ces dcisions sans prendre la vie de personne. Chimne, elle a t un personnage trs boulvers avec ses sentiments. Elle aimait Rodrigue avec tout son coeur, mais elle ne pouvait pas laimer selon la morale de lpoque, mais nour devons croire quelle a bien fait et quelle devrait tre la gagnante et avoir Rodrigue dans ses bras, mais sa ctait un fait qui aurait du arriver, mais le conflit cornlien ne lui a pas permit.