Use Of Artificial Intelligence For Marketing And Branding...

1. a) Apple- Apple is a company that rarely follows the innovations of its competitors. This idea is the core of why the brand is successful and different from other companies. Their products like Macintosh, iPad etc. stand out from others in appearance, functionality etc. b) Google- Google differs from its competition in its features, tools, design and search results it provides which is far better than others. It has variety of unique products like os, and Android. The use of artificial intelligence is fuelling its success. c) Amazon- Amazon has many competitors but gives customers numerous options to shop on their website. It offers a variety of books which other sellers don’t. Download of movies or television serials, Amazon Kindle are some of its innovative products which increases customer loyalty towards them. d) Coca-Cola- The success of the company is mainly due to smart marketing and branding of its products. The unique taste and secret formula contribute to make it stand out from other vendors. e) IBM- Ability of IBM to adapt the technology changes and adjust to the market to bring innovations to technology to create solutions for the world problems like water management, and growth in countries like India, Brazil etc. contribute to its success (Marcaria, (n.d.)). 2. a) Forced Dynamism- International trade is forced to follow pressure to shape global, cultural, political and economic environment. b) Cooperation between countries- It is important to gainShow MoreRelatedCustomer Experience Builds Brand Awareness Essay960 Words   |  4 Pagesas creating a friendly brand tone, and aligning actions with brand intentions,† writes Michelle Polizzi, content coordinator at Brandfolder. It’s all about making your customers feel comfortable across all channels. They expect the same quality product and helpful customer service, whether it’s email or social media. 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Dell continued it’s direct to customer marketing initiatives but also sought to promote its new partnerships in television and print advertising, often in conjunction with its retail partners. In doing so, Dell has begun to complete more heavily on price, as retailers such Wal-Mart are known as low-price shopping destinations for all types of goods. 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